Referrals, Timing is Everything

Wed, Nov 5, 2008

Your Business

2 minute checkback

2 minute checkback

You’ve closed the deal. Your business has confirmation of payment and your products or services are now your customers’. Sure, it is nice to have profit after hard work, but then what? After the sale, check back with them to detect a level of satisfaction. Their satisfaction is directly correlated to their loyalty to you and your product. After that, it might be a good time to test the ‘referral waters’ and see if it is about the right time to connect with them.

The 2 Minute Checkback: Restaurant servers use this technique to improve their customer service- and their tips - by checking back with their customers within 2 minutes after the meal is served.

Many times you might find yourself in a position with your client where you really can’t move forward. Either they have the fullest degree of offers your business sells or they’re signed up on one of your subscriptions. Regardless, there comes a time when you and your client reach a zenith. This is about a sure sign as any that a referral request is in order. A certain degree of camaraderie might land you a new deal with potential clients.

A door-to-door salesman might want to ask right after the customer signed the agreement, but your business might have campaigns and lengthy progressions in between multiple payments. It’s good to keep in mind that the satisfaction you would like to see when asking.

agreement

Ok, when you and your client are on the same page, you might appeal for anyone they know of that might need your product or service too. Try to stick to those on your client’s list that he knows and trusts. You and your happy customer’s good word can double-team them to maximize ongoing work and profit for the long-term.

The best part about more clients who know each other is that it presents to you a network with which to continue business.

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