Any press is good press right? Wrong! Making a complete spectacle out of yourself or your brand will get you attention, but is it the kind of attention you want. A well executed marketing stunt can put your company on the map… an ill-conceived one can result in embarrassment, trips to the unemployment office and [...]
Tuesday, November 11, 2008
Best case scenario, you and your business won’t ever run into a hard-to-work with customer, and you won’t ever make a mistake and you won’t ever fail to deliver on time no matter the circumstances. But as we all know, things happen. Things can range from harsh weather, a decimal point in the [...]
Wednesday, November 5, 2008
You’ve closed the deal. Your business has confirmation of payment and your products or services are now your customers’. Sure, it is nice to have profit after hard work, but then what? After the sale, check back with them to detect a level of satisfaction. Their satisfaction is directly correlated to their loyalty to you [...]
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Monday, November 24, 2008
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